Sustainable Businesses Do Better During Downturn
If you are thinking of curbing or curtailing sustainability efforts because of
the troubled economy, think again. A new study by A.T. Kearney, a global
management consulting firm, indicates that firms with a “true commitment to sustainability” outperform industry peers in many markets.
“The most sustainability focused companies may well emerge from the
current crisis stronger than ever,” said the authors of the analysis.
“Green Winners: The Performance of Sustainability-Focused Companies in
the Financial Crisis,” was released Monday.
A Brandweek.com article commented on the analysis:
… A.T. Kearney suggests the market “rewards” companies that put an emphasis on sustainability. However, the firm pointed out that the better-performing companies shared characteristics that indicate sustainability shouldn’t be narrowly defined as simply eco-friendly. This wasn’t just about taking baby-step green measures to produce immediate cost-savings, such as reducing package materials or fuel use. Strong performers shared a focus on long-term strategy, not just short-term gains; strong corporate governance; sound risk-management practices; and a history of investment in green innovations.
So, focus your catering business on investigating and implimenting sustainable practices, not just “going green”. And let us know of your successes.